Lifestyle Profile

Audience Lifestyle – Constructing the Imaginary Entity

1. What car/mode of transport do they use?
Red Mazda 3

2. What accommodation do they live in?
A top floor apartment in London

3. What do they drink?
Hot chocolate, coffee, wine, WKD

4. What TV shows do they watch?
Friends, The Apprentice, Coronation Street

5. What music do they like?
Rock, Pop and Dance

6. What is their favourite meal?
Spaghetti Bolognaise

7. What sport do they watch and what sport do they play if any?
They watch swimming and play badminton

8. Who is their partner or are they single?
They have a long term boyfriend

9. Where do they go on holiday?
Greece, Cyprus, Ireland, Italy

10. What type of bar/pub/club do they go to?
Popular clubs in London, all types of pubs, enjoys those with music and modern atmosphere

11. Who are their favourite singers?
Ronan Keating, Lady Gaga, Rihanna

12. Where do they buy their clothes?
New Look, Topshop, Dorothy Perkins, Select, River Island

What is an Imaginary Entity?

An imaginary entity is the ideal consumer for a media product e.g. magazine. During the design process of the media product, the encoder must make assumptions about the ideal consumet, in order to ensure that the product meets all the needs of it's target audience. Assumptions that may have to be made about an ideal consumer include annual income, type of car they'd own, holiday destinations and hobbies and interests.

One way of coming up with a lifestyle profile for the imaginary entity is by putting together a questionnaire that will find out information which will collect informtion that will be useful to the encoder when putting together the media product. The encoder will then be more likely to choose suitable signs and representations that provde both denotations and connotations for the decoder to read. The results of the questionnaire are crucial for the encoder to refer to during the mediation process.

I will be creating a questionnaire to come up with a solid lifestyle profile for the ideal consumer of my music magazine. I will then create a preliminary front cover and test it out on a focus group to see if any adjustments need to be made. Feedback from the focus group will enable me to make changes that will make my magazine more suitable for my preferred target audience.

Mise en Scene, Setting and Sound

- Mise en Scene – everything we see on TV
- Location – where it’s actually filmed
- Setting – where it’s set

Important aspects while shooting a TV programme/film:
· Actors
· Location/setting
· Props
· Lighting
· Sound
· Cinematography (camera shots/angles)

PARADIGMATIC – constructing an overall idea

Montage (edit) – how we put things together. Used to manage a time frame during a TV programme/film

Syntagmatic connotation – changing the overall meaning of something by changing an image or the order of imagery

Sound

- Diegetic sound – sound that comes from within the scene e.g. a phone ringing in the scene

- Non-diegetic sound – sound that is not meant to be in the scene


- Synchronous sound – has to be recorded in the scene

- Non-synchronous sound – sound that is not recorded at the same time as the image

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