Meehan (1984)
- Woman who led research into primetime TV
- Categorised women’s roles in the media into 9 major groups
1. Imp – ‘’tomboy’’. Behaviour/dress sense is slightly masculine
2. Good wife – likely to have children and stay at home to care for them
3. Bitch – nasty, likes to cause trouble / always ready for an argument
4. Decoy – plays a minor role, limited character, has minimum impact on storyline
5. Siren – alluring woman, incredibly beautiful, often ends up ‘’using’’ men
6. Victim – experiences upset/heartbreak
7. Harpy/courtesan – prostitute
8. Matriarch – powerful woman, often found in a soap opera
9. Witch
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