An imaginary entity is the ideal consumer for a media product e.g. magazine. During the design process of the media product, the encoder must make assumptions about the ideal consumet, in order to ensure that the product meets all the needs of it's target audience. Assumptions that may have to be made about an ideal consumer include annual income, type of car they'd own, holiday destinations and hobbies and interests.
One way of coming up with a lifestyle profile for the imaginary entity is by putting together a questionnaire that will find out information which will collect informtion that will be useful to the encoder when putting together the media product. The encoder will then be more likely to choose suitable signs and representations that provde both denotations and connotations for the decoder to read. The results of the questionnaire are crucial for the encoder to refer to during the mediation process.
I will be creating a questionnaire to come up with a solid lifestyle profile for the ideal consumer of my music magazine. I will then create a preliminary front cover and test it out on a focus group to see if any adjustments need to be made. Feedback from the focus group will enable me to make changes that will make my magazine more suitable for my preferred target audience.
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